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Amazon Prime Day 2021: Grab these early deals now

Amazon Prime Day is June 21: How to get deals starting now

It’s just over a week until this year’s Amazon Prime Day, which arrives a bit earlier than usual: June 21 and 22 instead of a couple weeks into July. And it’s not only the official dates that are early: If you’re a Prime member, some deals have landed ahead of schedule as well.

Before we dive into those, take note that other retailers, including Walmart and Target, have announced competing sales. Although those stores aren’t likely to rival Amazon when it comes to Amazon gear (Echo devices, Fire TV streamers and the like), you should definitely plan to see what they’re offering. Best Buy, for example, often serves up some Black Friday-caliber TV deals. 

Read more: Kohl’s gets in on Prime Day action with Wow Deals event on June 21-22

That said, this is definitely the time to watch for added Amazon incentives:

Looking for more? Check our guide on how to win at Prime Day to prepare for all the ways to save. (Hint: if you don’t already have it, it’s time to sign up for Prime membership.) One of the latest: a $10 Prime Day credit for spending $10 right now on small business products. And make sure to check out Amazon’s own Prime Day page for updates.  


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Early Prime Day deals available right now

Tyler Lizenby/CNET

Android users already have Google Assistant, and iPhone users have Siri at the ready. But if you want to bring Alexa into your car, you’ll need this little gadget for the dashboard. It lists for $50 (though often sells for closer to $25). However, the Echo Auto is now down to its lowest price ever: Just $15, with six free months of Amazon Music Unlimited thrown in for good measure. Read our Echo Auto hands-on.

Amazon

At this price (which, like a lot of Prime Day deals, is available only to Amazon Prime subscribers), the Blink Mini indoor camera rivals the CNET-favorite Wyze Cam. In fact, the newest version of the latter now costs $33, so this is actually a better deal. Maybe much better, if you don’t care about free cloud storage.

Read CNET’s Blink Mini review to learn more.

Ry Crist/CNET

You can have my Eero when you pry it out of my cold, dead house. And I have an older model, not this new-fangled, up-to-date Eero 6. Plug one of the stations into your modem and enjoy blissfully simple, super-strong Wi-Fi throughout your dwelling. (Mine has been a particular good match with T-Mobile Home Internet.)

This price is the lowest on record. There’s always a chance it could get lower still on Prime Day, but I’d be surprised to see it dip by more than another $5-$10.

Sarah Tew/CNET

Roku’s flagship streaming box offers all the bells and whistles, including a remote finder, an Ethernet port and support for Dolby Vision 4K HDR. I remain a big fan of the remote’s wired headphone jack, which is just less of a hassle than wireless audio via the Roku app (which doesn’t always work well, in my experience). It has two programmable shortcut buttons, too.

This deal has been live a few weeks already. Will it get even better on Prime Day proper? It’s possible, as Roku usually tries to compete with Amazon’s own Fire TV deals. 

Everything to know about Prime Day 2021

When is Amazon Prime Day 2021?

Isn’t it time to start calling it “Prime Days”? Because it hasn’t been just a single day for years. Once again, it’s a 48-hour event that runs as follows.

  • Prime Day starts on Monday, June 21 at 12:01 a.m. PT (3:01 a.m. ET).
  • Prime Day ends on Tuesday, June 22 at 11:59 p.m. PT (Wednesday, June 23 at 2:59 a.m. ET) — but some deals often extend a few hours into the following morning, if not longer.

A batch of early discounts leading up to the main event are already live.

What will be on sale during Amazon Prime Day 2021?

As always, anything and everything. But this is definitely the time of year to look for deep discounts on Amazon gear, including:

Granted, that stuff goes on sale all the time — a recent Mother’s Day sale revealed savings rivaling Prime Day on a lot of these devices — but the absolute lowest prices are usually reserved for Prime Day and Black Friday.

We also typically see better-than-usual deals on things like Instant Pots, Apple AirPods, Bose headphones and Roku streamers. Make no mistake: This might be Amazon’s party, but plenty of other stores and sellers will be getting in on the action.

What other stores will participate in Prime Day 2021?

This may be an Amazon event, but that won’t stop other stores from getting in on the action. Walmart has already announced a Deals for Days event running from June 21 to 23. Similarly, Target’s recently announced Deal Days event will run from June 20 to 22. Expect Best Buy, Kohl’s and other stores to roll out big sales of their own. Best Buy, for example, is likely to compete heavily on TV deals. We’ll update this when more events are announced. 

What are the best deals so far?

As we get closer to the main event, there will be loads of Prime Day deals to prepare for. For now, these are the best things we’ve been able to find. 

Amazon and its partners will be making a ton of announcements over the next two weeks.

What Amazon Prime Day deals can I get right now?

At a certain point, an “early Prime Day deal” becomes a matter of semantics. For instance, Amazon is pitching its discounted Fire TV models as early Prime Day deals — but trust me when I say there are deals to be had all day, every day. You can check my Cheapskate page for the latest and greatest, sign up for the Cheapskate newsletter (see that “Sign Me Up” box just below), get deal texts sent right to your phone and so on. 

You can also follow me on Facebook and Twitter. And check out Amazon’s Daily Deals page, where the retailer markets its limited-time and semipermanent offers. Spoiler alert: Deal quality varies widely from day to day.

What is the Amazon Prime Day concert?

This year Amazon is busting out some new tricks to promote the massive event. The retail giant has announced a three-part concert series called The Prime Day Show, featuring performances from Kid Cudi, H.E.R. and Billie Eilish. Each concert is expected to have its own unique theme and will start livestreaming on Thursday, June 17. If you aren’t able to tune in on launch day, the streams will be available for 30 days. 

Stay tuned for more!

Read more: The Cheapskate’s 6 ways to win Prime Day


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CNET’s Cheapskate scours the web for great deals on tech products and much more. For the latest deals and updates, follow him on Facebook and Twitter. You can also sign up for deal texts delivered right to your phone. Find more great buys on the CNET Deals page and check out our CNET Coupons page for the latest Walmart discount codeseBay couponsSamsung promo codes and even more from hundreds of other online stores. Questions about the Cheapskate blog? Answers live on our FAQ page.

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