Nestlé and Carrefour Are Putting Baby Formula on the Blockchain – BeInCrypto


Two European multinationals have been working together with the IBM Food Trust platform. Today, Nestlé and Carrefour announced that customers will be able to check the authenticity of a range of baby milk formula products using blockchain technology.

The IBM Food Trust platform is based on Hyperledger technology. According to its official website, the blockchain solution is intended to allow customers to verify the origin or authenticity of products, leading to greater transparency across the supply chains using it.

Following a successful pilot allowing customers to access blockchain data about Mousline purée, the two multinationals have announced a second product to the service. Using their smartphones, customers will be able to scan a QR code and find information about Guigoz (C) Bio Two and Three infant formula, two baby milk formula products.

According to a report on Yahoo France, representatives of the two companies recently spoke about the greater transparency brought to the product lines using the system. They commented on the ease with which customers could access information about where products originated and confirm that what they are buying is indeed genuine.

Following the April pilot, Vineet Khanna, Senior Vice President of Global Head Supply Chain at Nestlé, said:

“We are using this technology to bring more transparency to our products by providing accurate, trusted and impartial information. That will benefit the whole value chain, including retailers and consumers.”

Although the cryptocurrency Bitcoin was the first successful application of the blockchain, the technology is rapidly finding use cases in other industries. So far, it is mostly being adopted as a means to provide greater assurances of the authenticity of a product or material. However, BeInCrypto has previously reported on efforts by the likes of the New York Times to use the technology to improve the standards of reporting in the journalism industry.

Images courtesy of Shutterstock.

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