BlockChain News

Ogilvy Hosts Rebranding Contest for Crypto Hopefuls in NYC

Advertising big gun Ogilvy is demonstrating its commitment to the blockchain industry by hosting a weekend-long ‘Brandathon’, where four innovative new companies in the sector will get a brand makeover from a group of crypto-savvy creatives working in teams to win the competition.

According to a statement on Wednesday, the event takes place on Friday, 22 June, at Ogilvy’s New York headquarters, where four designers, four copywriters and four strategists will be selected to compete with each other, divided into four teams and each matched with a blockchain startup.

‘Brandathon for Blockchain’ creatives do not know which team members they will be working with, nor the startup they will be helping, the release states. All the participants understand the underlying vision of the blockchain community and the idea is that creatives and startups can just get to work together.

Brandathon competitors will work with their designated startup to rebrand the company and, on a daily basis, creative work is critiqued and evaluated by a panel of mentors with relevant industry experience, who will ultimately judge the final work of the creative teams.  The mentors and judges will be Rob Behnke, Founder and CEO of Token Agency and Bastian Baumann, Head of Design at Ogilvy.

“We are thrilled to partner with Brandathon to help the Blockchain industry better define itself and become more approachable for all of us,” said Alfonso Marian, USA Co-Chief Creative Officer, Ogilvy, in the statement.  “The potential for blockchain to help the world goes well beyond Crypto. We’re seeing startups use the protocol in disruptive ways in security, finance, instant payments, and even for business for good initiatives. It is clear that this industry will change how customers engage with products, services and brands.”

“For emerging companies, a well-considered brand strategy creates a distinct competitive advantage,” said Brandathon mentor Scott Norton. “Today, how a company communicates is just as important as what they make. Brandathon’s success stems from its uniqueness in pairing innovative companies with creatives, mentors, and judges who transform their chances of success.”

  • Ogilvy Hosts Rebranding Contest for Crypto Hopefuls in NYC – May 24, 2018
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  • Envion Legal Battle Is Latest Swiss Crypto Bust Up – May 22, 2018
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  • Medicalchain Launches MyClinic.com Telemedicine Platform – May 22, 2018
  • Malta Picks Omnitude to Drive Blockchain Into Public Transport – May 21, 2018
  • European Parliament Passes Resolution Supporting Blockchain Technology – May 21, 2018
  • Leading Indian Banks Form Blockchain Trade Network with InfoSys – May 18, 2018
  • Orbs Raises $118 Million to Fund Consumer Apps Blockchain Platform – May 18, 2018
  • WordPress for Blockchain: Superblocks Launches with $1 Million in Funding – May 18, 2018
  • Bloq Metronome Token Sale is on for June 18 – May 18, 2018
  • Cloud Alternative SONM Connects a Million Devices in Fog Network – May 17, 2018
  • Swarm Fund Brings FarmCoin to PE Platform to Help African Farmers – May 16, 2018
  • Evident Proof and Swytch Forge Alliance for Energy Production Blockchain – May 16, 2018
  • Nasdaq Powered DX.Exchange Launches Easy Trading Platform – May 15, 2018
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  • Chinese Government to Publish Monthly Scorecard of Global Crypto Projects – May 14, 2018
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  • Adult Industry Payment Processor PumaPay Pulls in USD 117 Million in Token Sale – May 11, 2018
  • ConsenSys Opens Dublin Innovation Studio – May 10, 2018
  • Human Avatar Creator Ubiatar Launches Telepresence Platform and ICO – May 10, 2018
  • Bloomberg Launches BGCI Crypto Index with Novogratz’s Galaxy – May 10, 2018
  • MovieCoin and BANKEX Open Door to Hollywood Investment Opportunities – May 10, 2018
  • Netherlands Delivers National Blockchain Agenda to Stimulate Research – May 9, 2018
  • Microsoft Launches Wave of AI Development Services and Blockchain Workbench – May 9, 2018
  • IOHK Sizes up Blockchain Applications with Ethiopian Government – May 9, 2018
  • Independent Music Platform Choon Beta Launches with NOTES Token Payments – May 8, 2018
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  • Blockstack and ShapeShift Bounty Offers USD 50k for Best Decentralized Wallet – May 7, 2018
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  • ZPER Embeds Trustonic in New Mobile Wallet for Optimized Security – May 2, 2018
  • MEW and Kyber Network Commence Token Swap Service – May 1, 2018
  • Etherisc Platform to Host Blockchain-Based Hurricane Insurance for Puerto Rico – May 1, 2018
  • Litecoin Inventor Charlie Lee Joins DMG Blockchain Advisory Board – April 30, 2018
  • San Marino Partners With Polybius to Develop Blockchain Legislative Framework – April 27, 2018
  • S. Korea’s RecordFarm Eyes Music Industry Disruption with RCD Token – April 26, 2018
  • Bottos Launching AI Data Sharing Marketplace for Low Cost Data – April 25, 2018
  • Industry Leaders React to European Parliament Vote to Tighten Crypto Regulation – April 24, 2018
  • Trade Finance Platform Batavia Completes Live Pilot with Audi Shipment – April 24, 2018
  • Sun Exchange Launches SUNEX Token for Solar Venture – April 23, 2018
  • Pundi X Announces Token Buyback to Fuel Future Partnerships – April 19, 2018
  • Marsh Works With IBM for Blockchain Proof of Commercial Insurance – April 19, 2018
  • DNAtix Meets Milestone PoC with DNA Blockchain Transfer – April 17, 2018
  • Korea’s Coinone Exchange Sets June Date for Indonesia Launch – April 17, 2018
  • AidCoin Launches in Beta, Partners With TokenStars and LastMinute Foundation – April 9, 2018
  • Quantum and River Oaks Form JV for Medical Billing Blockchain Initiative – April 9, 2018
  • E-Sports Predictions Platform RankingBall to Kick off Token Sale – April 9, 2018
  • MintHealth Launches Dual-Token Equity Sale for Healthcare Ecosystem – April 9, 2018

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